By Lanre Adebayo
The Ojude Oba Festival, held annually two days after Eid-el-Kabir, is a grand celebration that brings together the Ijebu community and visitors from around the world. The festival features colorful parades, traditional music, dancing, and displays of cultural heritage, all in honor of the Awujale of Ijebuland.
Ace Roots was a part of this significant cultural event, joining the Ijebu people in their festivities. The brand’s presence at the festival was marked by engaging activities, interactive sessions, and a showcase of the unique heritage that Ace Roots embodies.
“Our participation in the Ojude Oba Festival reflects our commitment to celebrating Nigeria’s diverse cultural heritage,” said Adedamola Adeleke, Brand Manager, Ace Roots, Nigerian Breweries Plc. “We are honored to be part of this iconic event and to share in the joy and pride of the Ijebu people.”
Festival attendees had the chance to experience the essence of Ace Roots through special sampling sessions and cultural displays that highlighted the drink’s natural ingredients and traditional roots. The brand’s engagement with the festival-goers added an extra layer of excitement and community spirit to the event.
As a brand that values tradition and cultural pride, Ace Roots’ involvement in the Ojude Oba Festival showcases its dedication to supporting and promoting Nigerian cultural events through meaningful partnerships.
