By Yinka Aderibigbe
Nigeria’s foremost financial services provider, First Bank of Nigeria Ltd. says it will activate its digital lounge during the 2019 Social Media Week in Lagos.
The Group Head of Marketing & Corporate Communications, Mrs Folake Ani-Mumuney made this known in Lagos on Tuesday.
According to her, the First Bank digital lounge provides a platform for engagement between the bank’s customers and other attendees at the event in a friendly and interactive manner.
“First Bank will be sponsoring the event for the fourth time. The 2019 Social Media Week (SMW), Lagos, scheduled to start on Feb. 4 to Feb. 8 with the theme: STORIES: With Great Influence Comes Great Responsibility”
“The First Bank digital lounge will provide a conducive platform to showcase First Bank’s array of digital centric services notably Chat Banking on WhatsApp; *894# USSD banking; the mobile app, Firstmobile and the First Bank Agent banking service, Firstmonie, among others.
“Among the planned highlights of the Bank’s participation at this year event is the #FirstBankIdeasChallenge, designed to have participants share their ideas on different banking products, their challenges and suggested approach to resolving specific issues and glitches to tasks provided on the FirstBank facebook page; www.facebook.com/firstbankofnigeria and others.
“A key criteria to participating at the event is for one to like the FirstBank facebook Page and get one’s friends to like the page and vote for the best ideas.
The top three winners will get N500,000 each, while 25 people will win N20,000 each for liking and engaging in the campaign,” she said in a statement.
Ani-Mumuney said the yearly event, which was a week-long conference was convened to provide the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.
She said the event would feature a central stage for keynotes and panels, multiple rooms for workshops, masterclasses and presentations and an area dedicated to co-working, networking and interactive installations.