Flour Mills of Nigeria Plc, a leader in the Nigerian food industry, has re-launched its Honeywell brand all in its renewed commitment to meeting consumers’ needs.
This milestone event, which held in Lagos, saw Honeywell unveiling new identity which featured vibrant packaging and enhanced product quality.
With a decades-long heritage, Honeywell has been synonymous with quality and trust. Its portfolio includes Noodles, Pasta (Macaroni and spaghetti), and staple bulk foods such as Semolina and Wheat.
The Managing Director Food, Flour Mills of Nigeria (FMN), Devlin Hainsworth, said the re-launch signifies a bold step forward, combining tradition with innovation to cater to modern Nigerian families.
The Honeywell brand, he said, offers improved quality noodles and pasta with strands of happiness, while the Honeywell Semo or Wheat, allows you to appreciate in every mouthful, the improved quality and grammage of pack sizes.
He said: “This re-launch represents a strategic transformation for the Honeywell brand. We’ve reimagined our products to not only maintain the standards our consumers have come to expect but also to exceed them, delivering improved quality and an exceptional experience.”
The new packaging is a visual celebration of Nigeria’s vibrant culture and the brand’s enduring legacy. With enhanced nutritional value and taste, the updated products promise to enrich the lives of families across the country.
FMN’s Marketing Director, Ilyas Kazeem, said: “Honeywell’s re-launch is more than just a visual upgrade; it’s a movement.
“Through innovative marketing campaigns, in-store promotions, and digital outreach, we’re inviting Nigerians to rediscover the brand they love.” The campaign features exciting opportunities for consumers to engage with the brand, including online contests, giveaways, and on-ground activations.