By Adeyinka Aderibigbe
As part of Pernod Ricard Nigeria’s leading brewer of premium brand, Jameson, an Irish Whiskey brandy at the weekend announced it is eliminating outer packaging from its product packaging.
Dropping the hint at the weekend, the Managing Director, Michael Ehindero, said eliminating the outer packaging are part of efforts aimed at reducing its carbon footprints, marking an important step towards promoting environmental sustainability, thereby making room for a greener future.
The exclusion of the carton casing will significantly reduce the amount of paper and cardboard used in the production process, resulting in an eco-friendlier packaging solution, Ehindero said.
This change will not only reduce waste but also conserve natural resources, aligning with Jameson’s commitment to environmental responsibility.
He said the box free Jameson will be available in stores nationwide from July.
“We are mindful of the environmental impact of our business activities,” said, Ehindero, adding, “the removal of the carton is one more demonstration of our commitment towards protecting the environment through sustainable practices. We are constantly exploring new ways to reduce our carbon footprint, promote environmentally friendly practices throughout our operations, and encourage sustainable consumption.”
This initiative is part of Pernod Ricard Nigeria’s broader sustainability strategy, which includes reducing energy consumption, waste, and emissions across all its brands. The company is dedicated to making a positive impact on the environment and promoting sustainable development in Nigeria. By working together with suppliers, customers, and stakeholders, Jameson aims to create a more sustainable future for generations to come.
“Paul Ricard, one of our founders, used to say that we are responsible for building a better world for future generations, together. He believed that it was our duty. As an organisation, we believe that even small changes can make a big difference. By working together, we can reduce our impact on the environment and promote a more sustainable future. This is another facet of our sustainability and responsibility agenda, and we are excited to continue innovating and finding new ways to positively impact our environment,” added Bodam Taiwo, Head of Portfolio, Bond & Connect, Pernod Ricard Nigeria.