The Africa Magic, the organiser of the Africa Magic Viewers Choice Awards (AMVCA), in partnership with Multichoice has announced that the ninth edition of the prestigious awards will be held between May 18 and 20, 2023.
The three-day event, Sunrise reports will be a celebration of film production talents, culture, fashion, music and other elements of African entertainment.
Dr Busola Tejumola, Head of Content and West Africa Channels at MultiChoice, announced the schedule for the 9th AMVCA on Thursday during a press conference at the Marriott Hotel, Ikeja, Lagos.
According to her, the awards had been a yardstick for measuring excellence in the movie industry, and that this edition is unique.
“The AMVCA has in the last 8 years become the unit by which excellence is measured and recognized and this 9th edition of the AMVCAs stands in a unique position being hosted in the 20th year of Africa Magic operations in Nigeria and at a point when cinematic output across Africa is entering a phase of global recognition and appreciation.
“This year, in partnership with Amstel and Zagg Energy Drink, we will be hosting a 3-day event that has begun with the call to entry which ended March 17.
“We have a 40% increase in the number of entries compared to the last edition. Shortlisting has begun and we will move to the judging phases. The Head Judge for the 9th AMVCA is the veteran film director, producer and writer, Femi Odugbemi. The nominee announcement will be on April 9, at 7 pm, across all Africa Magic channels, after which the voting portal will open,” Tejumola disclosed.
She revealed that the three-day celebration of the 2023 AMVCA would start on May 18 with the opening night and cultural day event, followed by the digital content creators, young filmmakers day and then the runway show/nominee gala on May 19.
She said the celebration would climax with the Award Night on May 20.
Tejumola added the AMVCA was committed to celebrating the incredible talents in the African film and TV industry and the amazing people who did the work in front and behind the cameras, to encourage them to keep telling African authentic stories.
In his remarks, Odugbemi said: “From its very beginnings, the AMVCA has been a celebration of Africa, a celebration of our cultures, our heritage, our stories, our stars and the excellence of their talent.
“The work of our jury will be difficult as many of the shortlisted entries show technical excellence, great storytelling and enthralling performances. As usual, there are categories of nominees as well where we invite you to vote for your favourite shows. Please support your choices with your vote.”
Africa Magic Viewers’ Choice Awards is an annual accolade presented by MultiChoice recognizing outstanding achievement in television and film production.
