The co-founder and Chief Executive Officer of Now Muzik, Efe Omorogbe, and singer Innocent ‘2baba’ Idibia, have ended their 20-year-long partnership.
The announcement was made on Wednesday, March 6, via their Instagram account.
According to the post, the mutual separation is with immediate effect.
Omorogbe said: “I am grateful to 2baba for the trust and the friendship. I am proud of the brands we built together, the music we made; the fans we entertained. 2Baba is one of the greatest Nigerian musicians of all time and it really is an honour to have had an opportunity to walk side by side with him, watching and helping him make magic over the past two decades. My team and I look forward to supporting from the sidelines, and continuing to advocate for any and everything 2Baba.”
2Baba said: “I know it’s cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik. Everything I’ve been able to achieve is a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful.”
2Baba joined Now Muzik upon exiting The Plantashun Boiz in 2004 and he is henceforth represented by his imprint; Hypertek Digital.
Source: Instagram | nowmuzik