Despite the growth of digital media, many organizations still face a pressing challenge: Why is press release distribution so difficult and fragmented? Pressford is stepping in to change that narrative.
As a new platform developed under Erumedia Group, Pressford is focused on eliminating the barriers that limit access to media visibility across Nigeria and Africa.
Founded by Ayobami Eruobami, a leading voice in public relations and reputation management, the platform reflects years of experience navigating the complexities of media engagement.
Pressford is designed to streamline distribution processes, improve targeting, and ensure that stories reach the right platforms efficiently. It represents a shift from outdated, manual processes to a more accessible, technology-driven approach.
Beyond distribution, Pressford emphasizes the role of storytelling in building influence, positioning itself as both a tool and a strategic partner in communication.
As the platform prepares for launch, it is already setting new expectations for what press release distribution should look like in Africa.