By Demi Adeniyi
The Managing Director of Guinness Nigeria Plc, Mr. Adebayo Alli, have described the company’s trade partners’ as invaluable collaborators whose activities over the years and indispensable contributions to its corporate objectives have sustained the growth and visibility of the company’s brand making it to post significant achievements in the just ended 2024 fiscal year.
Addressing partners who are drawn from across the country at a two event marking the end of the fiscal year at the Eko Convention Centre, Lagos, at the weekend Alli said, despite the challenging economic climate, Guinness Nigeria has continued to experience exponential growth.
He also unveiled Guiness Nigeria’s new mission for the coming year, tagged “GN Transformed: Winning Differently,” allaying fears that the company may be leaving Nigeria.
Alli said: “We want to sincerely thank our valued partners, for your incredible dedication to our business this past year. We know it hasn’t been smooth sailing, but your unwavering support has been instrumental to our sustained growth. Despite a challenging economic climate with inflation, currency issues, and lower consumer spending, Guinness Nigeria has continued to grow – and that is thanks in large part to you.”
He continued: “Moving forward, we are committed to working closely with all our partners to create new and exciting products that will resonate with Nigerians. Our aim is to cater to every segment of the market and ensure we deliver quality experiences at every price point in the next financial year.”
Introducing the mission statement for the 2025 fiscal year, the Commercial Director of Guinness Nigeria, Mr. Olusanya Adesanya, noted, “Guinness Nigeria does not win alone, we win with our partners, we win with our customers, we win with our consumers, and most importantly, we win with our communities.”
The new mission, “GN Transformed: Winning Differently,” reflects Guinness Nigeria’s commitment to innovation, customer-centricity, resilience, sustainability, empowerment, and consistent growth. This mission statement serves as a guiding principle for all of Guinness Nigeria’s activities, ensuring that the company remains a leader in the beverage industry while making a positive impact on society and the environment.
The highlight of the awards ceremony was the recognition of outstanding trade partners and employees. Top performers from various categories received cash prizes for their exceptional sales achievements and performance throughout the 2024 fiscal year.
Among the numerous awards presented, was the CEO Award for Employee of the Year, won by the Head of Commercial Finance, Mrs. Chinenye Alawode, for her exceptional dedication, innovation, and contribution to the company’s success.
Dr. Edmond Okafor, of Eddinho Nig Ltd, was particularly thrilled to be named Overall Best Distributor based on TBA GSV Performance. He expressed his gratitude to Guinness Nigeria for recognising his contribution: “Many thanks to Guinness Nigeria Plc for acknowledging my contributions to the business’ overall performance. I am really grateful for this honour, and I look forward to continuing our mutually beneficial partnership and producing more excellent performance,” Dr. Okafor said.
Mrs. Funke Ayeni, another Guinness Nigeria Trade Partner and one of the night’s most notable winners, expressed her gratitude to the Guinness Nigeria management for the award. Mrs. Ayeni said she is highly motivated to take on the 2025 fiscal year with much more vigor.
