Prudential Zenith Life Insurance has launched a
payment service which allows mobile phone customers in Nigeria to buy
protection policies wherever they are.
Customers who dial *5966# on their mobile phones will be able to purchase a
life insurance or hospital cash plan policy in a matter of minutes.
Speaking at the launch of the product at the Civic Centre, Victoria Island,
Lagos on Wednesday, March 18, 2020, the Chairman of Prudential Zenith Life, Mr.
Jim Ovia (CON), said “We are pleased to announce this exciting and innovative
initiative that will democratize access to insurance for all Nigerians. We are
strongly committed to deepening financial inclusion”.
On his part, the Chief Executive Officer of Prudential Africa, Matt Lilley
said: “We launched Prudential Zenith Life in 2017 to help minimize uncertainty
from the lives of Nigerians. I believe that this service will make it easier
for people to access life insurance cover that gives them and their families
financial peace of mind, if an accident or the worst were to happen.”
Research shows that Nigerians are significantly underinsured despite the
adoption of mobile phones for insurance purchase in several parts of the world.
Only one per cent of Nigerians have insurance whilst more than 95 per cent of
the population have mobile phones. Prudential Zenith Life seeks to increase the
number of families that have financial protection by making it convenient to
purchase insurance on their mobile phones.
Prudential Zenith Life Insurance Limited is part of Prudential Plc, one of the
oldest and most strongly capitalised life insurance companies in the world. It
provides a range of insurance and investment-linked savings products designed
to suit corporate and individual customers’ budgets.
Prudential Zenith Life seeks to remove uncertainty from life’s big events,
providing customers with the freedom to confront the future with greater
confidence. It is equally committed to meeting the long-term savings and
protection needs of families and businesses in Nigeria. Whether someone is
starting a family, saving for a child’s education or planning for old age,
Prudential Zenith Life provides customers with financial peace of mind.
